Cookies Policy

This Cookies Policy outlines how Brandlift Digital & Creative Solutions (“we”, “us”, “our”) uses cookies and similar technologies to recognize you when you visit our website [www.brandliftdigital.co.za] (“Website”). It explains what these technologies are, why we use them, and your rights to control their use.

By continuing to browse our website, or by clicking “Accept” on our cookie banner, you agree to our use of cookies as described in this policy. You can withdraw your consent or update your preferences at any time via our Cookie Settings panel.

1. What Are Cookies?

Cookies are small text files stored on your browser or device when you visit a website. They allow websites to recognize your device and store information about your preferences or past actions.

Cookies can serve many purposes: ensuring the website functions properly, remembering your preferences, helping us understand how users interact with the site, and delivering targeted advertising.

Cookies may be either:

• Session Cookies – deleted when you close your browser; or

• Persistent Cookies – remain on your device for a set period or until deleted.

2. What Types of Cookies Do We Use?

We use the following types of cookies on our site:

a) Strictly Necessary Cookies

These cookies are essential to the functioning of the website and cannot be switched off in our systems. They are typically set in response to your actions on the site, such as setting privacy preferences, logging in, or filling in forms.

Example: remembering your cookie consent choice.

⚠ Disabling these cookies may prevent parts of the website from working properly.

b) Performance Cookies

These cookies help us understand how visitors interact with our website. They collect anonymous data on pages visited, time spent on the site, and any issues encountered (e.g., error messages).

We use these insights to improve website functionality and user experience.

Tools used may include:

• Google Analytics

• Microsoft Clarity

 These cookies do not collect personal information.

c) Functional Cookies

These cookies allow the site to remember choices you make (e.g., region, language) to provide enhanced, personalized functionality.

These may be set by us or third-party providers whose services we use on our pages.

d) Targeting & Advertising Cookies

These cookies are set by our advertising partners and help deliver ads relevant to your interests. They may track your browsing habits across websites and build a profile of your interests.

Common uses include:

• Retargeting ads on social platforms (e.g., Facebook Pixel)

• Personalized Google Ads

You can opt out of these cookies to avoid personalized ads.

3. Cookie Retention Period

Cookies on our site are stored for a maximum of 13 months, after which they are automatically deleted unless re-consented. Session cookies are deleted when you close your browser.

4. Managing Cookies

You have full control over your cookie preferences.

• At First Visit: A cookie banner appears allowing you to accept, reject, or manage settings.

• Anytime After: Visit our Cookie Preferences Centre (available in the footer) to change or withdraw your consent.

You can also manage cookies via your browser settings:

• Block all cookies

• Delete specific cookies

• Set preferences per site

 For more details, visit AboutCookies.org or your browser’s support page.

5. Changes to This Cookies Policy

We may update this Cookies Policy to reflect changes in technology, legislation, or our data practices. Any changes will be posted on this page, and we encourage you to revisit it regularly.

6. Contact Us

For any questions about this Cookies Policy or our data practices, you can contact:

Brandlift Digital & Creative Solutions
Email: legal@brandliftdigital.co.za

Website: www.brandliftdigital.co.za