Privacy Policy

Effective Date: 20 Feb 2025

Brandlift Digital & Creative Solutions (“Brandlift Digital”, “we”, “us”, or “our”) is committed to protecting the privacy and personal data of visitors to our website, clients, and business partners. This Privacy Policy outlines how we collect, process, store, and protect your personal information in accordance with South African data protection laws (including the Protection of Personal Information Act, 2013 – “POPIA”) as well as applicable international regulations such as the GDPR and CCPA.

By accessing or using our website, services, or communicating with us, you acknowledge that you have read, understood, and accepted the terms of this Privacy Policy. If you do not agree with our practices, we advise you to discontinue use of our platforms.

1. Information We Collect

We may collect and process the following types of personal data:

• Full name and surname

• Email address

• Contact numbers

• Business or residential addresses

• Company or business details

• Identity or registration numbers (if required for invoicing or compliance)

• Tax-related information

• Occupation and professional background (where relevant)

• IP address and browsing behaviour (via cookies)

• Any other personal or business information voluntarily provided through contact forms, quote requests, or service enquiries

2. When and How We Collect Your Data

Your personal data may be collected when you:

• Complete a contact form or service enquiry

• Request a quotation or consultation

• Subscribe to newsletters or updates

• Browse our website

• Interact with us through email or social platforms

• Engage our services for web design, branding, SEO, hosting, or digital marketing

All personal data collected is stored securely and only used for lawful, necessary, and explicitly defined purposes.

3. Purpose for Processing Personal Data

Brandlift Digital may use your data to:

• Deliver and manage our digital services (web design, SEO, hosting, branding, etc.)

• Communicate with you regarding your projects, support, or service updates

• Issue invoices, receipts, and contractual documents

• Improve our website, services, and user experience through analytics

• Send you marketing communications (only if you opt in)

• Ensure website and system security

• Comply with applicable legal and financial obligations

4. Sharing of Personal Information

We will never sell your personal data. However, we may share it under the following circumstances:

• Service providers and contractors: including hosting partners, cloud services, or freelancers involved in delivering your projects

• Legal and regulatory authorities: where required by law or court order

• Analytics and marketing platforms: such as Google Analytics or Meta Pixel, subject to cookie consent

• Social media integrations: if you share our content via platforms like LinkedIn or Instagram

• Business transfers: in the event of a merger, acquisition, or restructure

In all cases, your information is shared securely and only where necessary.

5. Data Retention

We retain your personal information only as long as necessary to fulfil the purposes outlined in this policy, including:

• Managing ongoing or past client projects

• Legal or tax compliance

• Internal reporting or business operations

After this period, your data will either be securely deleted or anonymised.

6. Use of Cookies

Our website uses cookies to improve performance and user experience. These include:

• Essential cookies – necessary for website functionality

• Analytics cookies – for performance monitoring and usage statistics

• Marketing cookies – for advertising and re-targeting (optional)

You may disable cookies in your browser settings, though doing so may impact certain features on our website.

7. Data Security

We implement appropriate technical and organisational security measures to protect your personal information, including:

• Encrypted website connections (SSL)

• Access control protocols

• Secure backups and data storage

• Staff confidentiality agreements and limited access policies

Our systems are regularly reviewed to ensure your data is safe from unauthorised access, loss, or misuse.

8. International Transfers

If you are located outside South Africa, please note that your data may be transferred to, processed in, or stored in jurisdictions that may not offer the same level of data protection as your country. All cross-border data transfers are done with safeguards in place to ensure compliance with international standards.

9. Your Rights

Under POPIA, GDPR, and related laws, you may have the following rights:

• Right to access – request a copy of the personal data we hold

• Right to correct – ask us to update inaccurate or incomplete information

• Right to object – to the processing of your data under certain conditions

• Right to delete – request erasure of your personal data where applicable

• Right to restrict processing – ask us to limit data use in certain scenarios

• Right to data portability – receive your data in a structured, machine-readable format

• Right to withdraw consent – at any time, where processing is based on consent

• Right to lodge a complaint – with the Information Regulator in South Africa

To exercise any of these rights, please email us at: legal@brandliftdigital.co.za

10. Children’s Privacy

Our services and website are not intended for children under the age of 16. We do not knowingly collect or process personal data from minors. If we become aware of such information being collected, we will delete it promptly.

11. Updates to This Policy

We reserve the right to update or modify this Privacy Policy at any time. Changes will be posted on this page with an updated effective date. We encourage you to review it periodically to stay informed about how we protect your information.

12. Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or how your data is handled, please contact us:

Email: legal@brandliftdigital.co.za
Company: Brandlift Digital & Creative Solutions
Jurisdiction: South Africa